Server bills are by far the cheapest part of such an operati...

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If you have a look at freemium games, it’s always funded by a few whales and the majority of users just free ride. This goes against every intuition ...
Server bills are by far the cheapest part of such an operation, though. Staffing is really expensive, including dev, moderation, etc.
These scale with user count not event count.
Usage based micropayments penalize your most active and most likely to promote users. It also adds a mental tax to every action you take, preventing them from using the app however they want.
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