I keep coming across mentions of "zero knowledge proofs" in ...

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I keep coming across mentions of "zero knowledge proofs" in startup / VC type materials. Sometimes there's an opaque or barely coherent definition, like "a method by which one party can prove to another party that a statement is true, without revealing any information apart from the fact that this specific statement is true." I wonder if ZK proofs are being used for anything real or interesting, or if it's mostly marketing hype.
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