Apple Podcasts Video Guide (2026): How It Works & How to Publish

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  "content": "## What Is Apple Podcasts Video?\n\nApple now allows podcasters to publish **video episodes directly to Apple Podcasts** alongside audio using **HTTP Live Streaming (HLS)**.\n\nInstead of downloading large MP4 files, video is streamed in real time. This makes playback faster, more reliable, and fully synchronized with audio.\n\nFor podcasters, this means you can **publish a video podcast on Apple Podcasts via your hosting provider** without creating a separate show or managing multiple RSS feeds.\n\n## When Did Apple Podcasts Add Video?\n\nApple announced native video podcast support on 16 February 2026.\n\nThis marked a shift from legacy downloadable video files to modern streaming, bringing **Apple Podcasts** in line with platforms like **YouTube** and **Spotify**.\n\n## How Apple Podcasts Video Works\n\nApple Podcasts video is powered by HLS, an adaptive streaming format designed for smooth playback across devices and connection speeds.\n\nHere’s what’s changed:\n\n* Video is split into small segments instead of one large file\n\n* Playback starts instantly (no full download required)\n\n* Quality adjusts automatically based on connection speed\n\n* Audio and video stay perfectly synchronized\n\nListeners can start an episode in audio and switch to video at any point without losing their place.\n\n## Why HLS Video Matters for Podcasting\n\nBefore HLS, video podcasting on Apple Podcasts was fragmented and unreliable.\n\n* Video required a separate RSS feed\n\n* Audiences were split between audio and video\n\n* Large MP4 downloads often failed or buffered\n\nHLS removes these barriers.\n\nVideo is now **streamable, stable, and integrated into the core podcast experience**. For the first time, video becomes a practical extension of a standard podcast workflow—not a separate distribution strategy.\n\n![](https://blossom.primal.net/6fd188e86360f7c4db1433e4348a8eb29f5a8babe2e3a49498e4dacf766641aa.webp)\n\n## What Apple Podcasts Video Means for Listeners\n\nFor users on iOS 26.4 and above, video is now built directly into the Apple Podcasts experience.\n\nListeners can now:\n\n* Watch full-screen video\n\n* Use picture-in-picture\n\n* Send playback to other devices (AirPlay)\n\n* Switch seamlessly between audio and video mid-episode\n\n* Download episode for offline viewing\n\n* Discover podcasts that support video\n\n## What Apple Podcasts Video Means for Podcasters\n\nYou can now serve both **audio-first and video-first audiences from a single podcast feed**.\n\nAudio remains the default format, with video added as an optional layer.\n\nAccording to *The Infinite Dial 2026*, Apple Podcasts accounts for around 20% of daily listening hours. Although it has fallen behind YouTube (32%) and Spotify (25%), it's still the default podcast app on iPhone. Video support now makes it more important than ever,\n\nImportantly, the rollout is still early:\n\n* Not available in all regions yet\n\n* Limited hosting platform support\n\n* Low competition (for now)\n\nThis creates a **window for early adopters** to stand out before video on Apple Podcasts becomes standard.\n\nIf your podcast is still audio-only, this is the time to experiment.\n\nBut be clear on the trade-offs: it requires new skills, additional equipment, more production time, and potentially higher hosting costs. Not every podcast needs video, and audio-only podcasts are still doing just fine.\n\n## How Monetization Works with Apple Podcasts Video\n\nHLS enables dynamic video ad insertion for the first time on Apple Podcasts, alongside traditional host-read sponsorships.\n\nApple takes a different approach from platforms like Spotify and YouTube, giving podcasters more control. Dynamic video ads can be inserted by your hosting provider, but only if you opt it. Apple plans to charge ad networks (not creators) per impression for delivering these ads.\n\nIf you have host-read ads, your sponsor segments can now be visual instead of audio-only. Apple does not take a cut from host-read ads.\n\nIt will also be possible to publish exclusive video episodes through your native Apple Podcasts subscription (if this is something your hosting provider supports).\n\n![](https://blossom.primal.net/02c6ec201958ee3c7193d9d82a09581f90424e8062a4b45800aece7331be9611.png)\n\n## How to Publish a Video Podcast on Apple Podcasts\n\nBefore getting into the steps, it’s important to understand how video works on Apple Podcasts.\n\nUnlike platforms like YouTube or Spotify, **you don’t upload your video podcast directly to Apple**. Instead, your hosting provider handles everything—processing your video, converting it into HLS format, and delivering it to Apple Podcasts.\n\nThis means you’re still publishing a podcast, not a standalone video. The video simply becomes an additional format within your existing show.\n\n### Step 1: Use a Supported Podcast Host\n\nApple requires hosting platforms to support HLS video delivery.\n\nLaunch partners include Acast, ART19, Omny Studio, and Simplecast, with others such as Transistor and Captivate rolling out support.\n\n**Fountain will be one of the first podcast hosting providers to support HLS video delivery to Apple Podcasts.**\n\nWant to get early access? [Join the waitlist](https://airtable.com/appBGpvTZGBsglwIZ/pagnYWAjzMXKRn6uT/form) .\n\n### Step 2: Upload Your Video Episode\n\nRecord your episode as normal. Apple recommends:\n\n* 1080p resolution\n\n* 16:9 aspect ratio\n\nUpload your video (typically MP4) to your hosting provider, and they will handle the rest.\n\n### Step 3: Distribute to Apple Podcasts\n\nAfter uploading your video to your hosting provider, and they handle delivery to Apple Podcasts via their API.\n\nThere’s no need to:\n\n* Upload files manually to Apple Podcasts Connect\n\n* Create a separate podcast and manage multiple feeds\n\n### Step 4: Track Performance\n\nApple Podcasts Connect now includes video metrics, while hosting platforms provide deeper analytics.\n\nIf you’re using Fountain, you can track audio vs video consumption, completion rates, and engagement across platforms.\n\n## The Future of Video Podcasting\n\nApple’s move signals a broader shift: **video is becoming part of podcasting—not a separate category**.\n\nAs more hosting platforms roll out support, expect:\n\n* More hybrid podcasts (audio + video)\n\n* Increased competition for attention\n\n* Improved video discovery surfaces\n\n* Better monetization options\n\nBut audio isn’t going anywhere.\n\n## Get Started\n\nIf you're already providing video, make sure your video is front and center in Apple Podcasts as soon as it launches globally.\n\n**Fountain will be one of the first podcast hosting providers to support HLS video delivery to Apple Podcasts.**\n\nWant to get early access? [Join the waitlist](https://airtable.com/appBGpvTZGBsglwIZ/pagnYWAjzMXKRn6uT/form).\n\n## Resources\n\n* [Apple Podcasts Video for Creators](https://podcasters.apple.com/video-apple-podcasts)\n\n* [How to Publish Video on Apple Podcasts](https://podcasters.apple.com/support/5593-how-to-publish-video)\n\n* [Apple Podcasts Partner Search](https://podcasters.apple.com/partner-search)\n",
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